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Strategic marketing / by Subha...
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Strategic marketing / by Subhash C. Jain and George T. Haley.
Main Author:
Jain, Subhash C.
Other Authors:
Haley, George T.
Language:
English
Published:
Singapore : Cengage Learning Asia Pte Ltd., 2009.
Edition:
Asia Edition.
Subjects:
Marketing - Decision making.
Marketing - Management - Case studies.
Marketing - Management.
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Physical Description:
685 p. : ill. ; 26 cm..
ISBN:
9789814281447
9814281441
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