Description: Strategic marketing / by Subhash C. Jain and George T. Haley.

Main Author:	Jain, Subhash C.
Other Authors:	Haley, George T.
Language:	English
Published:	Singapore : Cengage Learning Asia Pte Ltd., 2009.
Edition:	Asia Edition.
Subjects:	Marketing - Decision making. Marketing - Management - Case studies. Marketing - Management.

Physical Description:	685 p. : ill. ; 26 cm..
ISBN:	9789814281447 9814281441