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Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.

Main Author:	Lovelock, Christopher H.
Other Authors:	Wirtz, Jochen, Chew, Patricia
Language:	English
Published:	Jurong, Singapore : Pearson/Prentice Hall, 2009.
Subjects:	Services industries - Marketing.

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