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Essentials of services marketi...
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Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.
Main Author:
Lovelock, Christopher H.
Other Authors:
Wirtz, Jochen
,
Chew, Patricia
Language:
English
Published:
Jurong, Singapore : Pearson/Prentice Hall, 2009.
Subjects:
Services industries - Marketing.
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