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|a Lovelock, Christopher H.
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|a Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.
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|a Jurong, Singapore : Pearson/Prentice Hall, 2009.
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|a xxxii, 567 p. : col. ill. ; 28 cm..
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|a Services industries - Marketing.
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|a Wirtz, Jochen
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|a Chew, Patricia
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