Description: Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew.

Main Author:	Lovelock, Christopher H.
Other Authors:	Wirtz, Jochen, Chew, Patricia
Language:	English
Published:	Jurong, Singapore : Pearson/Prentice Hall, 2009.
Subjects:	Services industries - Marketing.

Physical Description:	xxxii, 567 p. : col. ill. ; 28 cm..
ISBN:	9789810679958 9810679955