Lovelock, C. H., Wirtz, J., & Chew, P. Essentials of services marketing / by Christopher H. Lovelock, Jochen Wirtz and Patricia Chew. Jurong, Singapore : Pearson/Prentice Hall, 2009.
Chicago Style CitationLovelock, Christopher H., Jochen Wirtz, and Patricia Chew. Essentials of Services Marketing / By Christopher H. Lovelock, Jochen Wirtz and Patricia Chew. Jurong, Singapore : Pearson/Prentice Hall, 2009.
MLA CitationLovelock, Christopher H., Jochen Wirtz, and Patricia Chew. Essentials of Services Marketing / By Christopher H. Lovelock, Jochen Wirtz and Patricia Chew. Jurong, Singapore : Pearson/Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.