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Marketing : planning & strateg...
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Marketing : planning & strategy / by Subhash C. Jain.
Main Author:
Jain, Subhash C.
Language:
English
Published:
Mason, USA : Thomson Custom Publishing, 2004.
Edition:
7th ed..
Subjects:
Marketing - Management.
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Physical Description:
xviii, 935 p. : ill. ; 26 cm..
ISBN:
9780759338715
075933871X
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