APA Citation

Jain, S. C. Marketing: Planning & strategy / by Subhash C. Jain (7th ed.). Mason, USA : Thomson Custom Publishing, 2004.

Chicago Style Citation

Jain, Subhash C. Marketing: Planning & Strategy / By Subhash C. Jain. 7th ed. Mason, USA : Thomson Custom Publishing, 2004.

MLA Citation

Jain, Subhash C. Marketing: Planning & Strategy / By Subhash C. Jain. 7th ed. Mason, USA : Thomson Custom Publishing, 2004.

Warning: These citations may not always be 100% accurate.