Marketing : an introduction / by Gary Armstrong and Philip Kotler.
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Other Authors: | |
Language: | English |
Published: |
Upper Saddle River, New Jersey : Pearson/Prentice Hall, 2009.
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Edition: | 9th ed. [International Edition]. |
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Physical Description: | xxxiii, 502, [118] p. : col. ill. ; 28 cm.. |
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ISBN: | 9780135153109 0135153107 |