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|a Jain, Subhash C.
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|a Marketing planning and strategy / by Subhash C. Jain and George T. Haley.
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| 250 |
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|a 8th ed..
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| 260 |
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|a Mason, USA : Cengage Learning, 2009.
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|a xvii, 643 p. : ill., maps ; 29 cm..
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|a Marketing - Management.
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|a Haley, George T.
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|c Green Spot
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