Description: Marketing planning and strategy / by Subhash C. Jain and George T. Haley.

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Marketing planning and strategy / by Subhash C. Jain and George T. Haley.

Main Author:	Jain, Subhash C.
Other Authors:	Haley, George T.
Language:	English
Published:	Mason, USA : Cengage Learning, 2009.
Edition:	8th ed..
Subjects:	Marketing - Management.

Physical Description:	xvii, 643 p. : ill., maps ; 29 cm..
ISBN:	9781426639074 1426639074