APA Citation

Jain, S. C., & Haley, G. T. Marketing planning and strategy / by Subhash C. Jain and George T. Haley (8th ed.). Mason, USA : Cengage Learning, 2009.

Chicago Style Citation

Jain, Subhash C., and George T. Haley. Marketing Planning and Strategy / By Subhash C. Jain and George T. Haley. 8th ed. Mason, USA : Cengage Learning, 2009.

MLA Citation

Jain, Subhash C., and George T. Haley. Marketing Planning and Strategy / By Subhash C. Jain and George T. Haley. 8th ed. Mason, USA : Cengage Learning, 2009.

Warning: These citations may not always be 100% accurate.