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Strategic marketing for nonprofit organizations / by Alan R. Andreasen and Philip Kotler.

Main Author:	Andreasen, Alan R.
Other Authors:	Kotler, Philip
Language:	English
Published:	Upper Saddle River, New Jersey : Pearson/Prentice Hall, 2008.
Edition:	7th ed. [International Edition].
Subjects:	Nonprofit organizations - Marketing.

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