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Strategic marketing for nonpro...
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Strategic marketing for nonprofit organizations / by Alan R. Andreasen and Philip Kotler.
Main Author:
Andreasen, Alan R.
Other Authors:
Kotler, Philip
Language:
English
Published:
Upper Saddle River, New Jersey : Pearson/Prentice Hall, 2008.
Edition:
7th ed. [International Edition].
Subjects:
Nonprofit organizations - Marketing.
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