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|a Andreasen, Alan R.
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|a Strategic marketing for nonprofit organizations / by Alan R. Andreasen and Philip Kotler.
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|a 7th ed. [International Edition].
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|a Upper Saddle River, New Jersey : Pearson/Prentice Hall, 2008.
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|a 504 p. : ill. ; 25 cm..
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|a Nonprofit organizations - Marketing.
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|a Kotler, Philip
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