Strategic marketing for nonprofit organizations / by Alan R. Andreasen and Philip Kotler.
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| Language: | English |
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Upper Saddle River, New Jersey : Pearson/Prentice Hall, 2008.
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| Edition: | 7th ed. [International Edition]. |
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| Physical Description: | 504 p. : ill. ; 25 cm.. |
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| ISBN: | 9780132345545 0132345544 |