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Kleppner's advertising procedure / by W. Ronald Lane, Karen Whitehill King and J. thomas Russell.

Main Author:	Lane, W. Ronald
Other Authors:	King, Karen Whitehill, Russell, J. Thomas
Language:	English
Published:	Upper Saddle River, New Jersey : Pearson/Prentice Hall, 2008.
Edition:	17th ed..
Subjects:	Advertising.

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