00789cam a2200241 7i4500 0000013012 20150325090000.0 iicp-my 20111219100500.0 091212 000 0 eng d 9780135126479 0135126479 201112191005 diyana 200912121319 Azlin 659.1 LAN Lane, W. Ronald Kleppner's advertising procedure / by W. Ronald Lane, Karen Whitehill King and J. thomas Russell. 17th ed.. Upper Saddle River, New Jersey : Pearson/Prentice Hall, 2008. xx, 829 p. : ill. (chiefly col.) ; 29 cm.. Advertising. King, Karen Whitehill Russell, J. Thomas 1000021052 Book Green Spot