Kleppner's advertising procedure / by W. Ronald Lane, Karen Whitehill King and J. thomas Russell.
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| Other Authors: | , |
| Language: | English |
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Upper Saddle River, New Jersey : Pearson/Prentice Hall, 2008.
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| Edition: | 17th ed.. |
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| Physical Description: | xx, 829 p. : ill. (chiefly col.) ; 29 cm.. |
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| ISBN: | 9780135126479 0135126479 |