Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell and William Wells.
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| Other Authors: | , |
| Language: | English |
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Upper Saddle River, New Jersey : Pearson/Prentice Hall, 2009.
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| Edition: | 8th ed.. |
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| Physical Description: | xlvi, 640 p.: ill. (chiefly col.) ; 29 cm.. |
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| ISBN: | 9780135009383 0135009383 |