Cover Image

QR Code

Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens.

Main Author:	Arens, William F.
Other Authors:	Weigold, Michael F., Arens, Christian
Language:	English
Published:	Avenue of the Americas, New York : McGraw-Hill/Irwin, 2008.
Edition:	11th ed..
Subjects:	Advertising.

Similar Items

Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
by: Arens, Wlliam F.

Contemporary advertising & integrated marketing communications / by Arens William F, Weigold Michael F. & Arens Christian..
by: Arens, Wlliam F.

Contemporary advertising by William F. Arens, Michael F. Weigold and Christian Arens.
by: Arens, William F.
Published: (2017)

Contemporary advertising / Courtland l. Bovee, William F. Arens.
by: Bovee, Courtland L.
Published: (1992)

Advertising : principles and practice / by Wells, William..
by: Wells, William.

Advertising : principles & practice / by William Wells, Sandra Moriarty, and John Burnett..
by: Wells, William.

Advertising : principles and practice / by William Wells ... [et al.]..
by: Wells, William.

Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell and William Wells.
by: Moriarty, Sandra

Advertising : principles & practice / by Sandra Moriarty, Nancy Mitchell, & William Wells..
by: Moriarty, Sandra E.

Advertising and integrated brand promotion.
by: O'Guinn, Thomas C.
Published: (2019)

Advertising in the marketplace/ by John D. Burke.
by: Burke, John D.
Published: (1973)

Advertising & IMC : principles & practice by Sandra Moriarty, University of Colorado ; Nancy Mitchell, University of Nebraska Lincoln ; Charles Wood, University of Tulsa and William Wells, University of Minnesota.
by: Advertising & IMC
Published: (2019)

Strategic Advertising Management by Larry Percy and Richard Rosenbaum Elliot.
by: Percy, Larry
Published: (2016)

Advertising and integrated brand promotion by Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum .
by: O'Guinn, Thomas C.
Published: (2015)

Global advertising : rhyme or reason? / by Nurkhet Vandar.
by: Vardar,Nukhet
Published: (1992)

Creative strategy in advertising / Bonnie L. Drewniany & A. Jerome Jewler..
by: Drewniany, Bonnie L.

Advertising and Promotion : An Integrated Marketing Communications Perspective by George Belch & Michael Belch.
by: Belch, George E.
Published: (2021)

Kleppner's advertising procedure / by W. Ronald Lane, Karen Whitehill King and J. thomas Russell.
by: Lane, W. Ronald

Advertising research : theory and practice / by Joel J. Davis.
by: Davis, Joel J.

Advertising and promotion management / John R. Ross & Larry Percy.
by: Rossister,John R.
Published: (1987)

Advertising and promotion : an intergrated marketing communications perspective / George E. Belch [and] Michael A. Belch..
by: Belch, George E.
Published: (2001)

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
by: Belch, George E
Published: (2015)

Integrated advertising, promotion and marketing communications / by Kenneth E. Clow & Donald Baack..
by: Clow, Kenneth E.

Advertising media planning / by Jack Z. Sissors and Roger B. Baron..
by: Sissors, Jack Zanville.

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
by: Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
by: Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
by: Belch, George E.

Selling dreams : how advertising misleads us..
Published: (1986)

Advertising : an integrated marketing communication perspective / by George Edward Belch ... [et al.].
by: Belch, George E.

Advertising and promotion : an integrated marketing communication perspectives / by George E. Belch ... [et.al].
by: Belch, George E.

Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland, Alice K. Sylvester..
by: Sutherland, Max.

Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.
by: Shimp, Terence A.

Integrated marketing communication : advertising and promotion in a digital world Jerome M. Juska.
by: Juska, Jerome M.
Published: (2021)

Positioning : the battle for your mind / by Al Ries, and Jack Trout.
by: Ries, Al
Published: (1986)

Advertising in contemporary society : perspectives toward understanding / by Rotzoll Haefner.
by: Haefner, Rotzoll
Published: (1986)

The elements of copywriting : the essential guide to creating copy that gets the results you want / Gary Blake and Robert W.Bly.
by: Blake, Gary
Published: (1997)

Bahasa iklan perniagaan : Satu kajian bahasa retorik / Asmah Binti Haji Omar.
by: Asmah Haji Omar.
Published: (1984)

Advertising..
Published: (1985)

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising Marieke de Mooij..
by: Mooij, Marieke K. de, 1943-
Published: (1994)

Advertising & IMC : principles and practice / by Sandra Moriarty, Nancy Mitchell & William Wells..
by: Moriarty, Sandra