Preview: Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens.

Main Author:	Arens, William F.
Other Authors:	Weigold, Michael F., Arens, Christian
Language:	English
Published:	Avenue of the Americas, New York : McGraw-Hill/Irwin, 2008.
Edition:	11th ed..
Subjects:	Advertising.