00752cam a2200241 7i4500 0000012807 20150325090000.0 iicp-my 20090603121900.0 090603 000 0 eng d 9780071101059 0071101059 200906031219 Azlin 659.1 ARE Arens, William F. Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens. 11th ed.. Avenue of the Americas, New York : McGraw-Hill/Irwin, 2008. xl, 712 p.: col. ill.; col. map ; 29 cm.. Advertising. Weigold, Michael F. Arens, Christian 1000020666 Book White Spot