Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens.

Main Author: Arens, William F.
Other Authors: Weigold, Michael F., Arens, Christian
Language:English
Published: Avenue of the Americas, New York : McGraw-Hill/Irwin, 2008.
Edition:11th ed..
Subjects:
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245 0 0 |a Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens. 
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