Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens.

Main Author: Arens, William F.
Other Authors: Weigold, Michael F., Arens, Christian
Language:English
Published: Avenue of the Americas, New York : McGraw-Hill/Irwin, 2008.
Edition:11th ed..
Subjects:
Physical Description:xl, 712 p.: col. ill.; col. map ; 29 cm..
ISBN:9780071101059
0071101059