Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens.
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| Other Authors: | , |
| Language: | English |
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Avenue of the Americas, New York : McGraw-Hill/Irwin, 2008.
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| Edition: | 11th ed.. |
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| Physical Description: | xl, 712 p.: col. ill.; col. map ; 29 cm.. |
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| ISBN: | 9780071101059 0071101059 |