Arens, W. F., Weigold, M. F., & Arens, C. Contemporary advertising / by William F. Arens, Michael F. Weigold and Christian Arens (11th ed.). Avenue of the Americas, New York : McGraw-Hill/Irwin, 2008.
Chicago Style CitationArens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising / By William F. Arens, Michael F. Weigold and Christian Arens. 11th ed. Avenue of the Americas, New York : McGraw-Hill/Irwin, 2008.
MLA CitationArens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising / By William F. Arens, Michael F. Weigold and Christian Arens. 11th ed. Avenue of the Americas, New York : McGraw-Hill/Irwin, 2008.
Warning: These citations may not always be 100% accurate.