Kotler, P., & Armstrong, G. Principles of marketing / by Philip Kotler and Gary Armstrong (13th ed. [Global Edition].). Upper Saddle River, New Jersey : Pearson Education Inc., 2010.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing / By Philip Kotler and Gary Armstrong. 13th ed. [Global Edition]. Upper Saddle River, New Jersey : Pearson Education Inc., 2010.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing / By Philip Kotler and Gary Armstrong. 13th ed. [Global Edition]. Upper Saddle River, New Jersey : Pearson Education Inc., 2010.
Warning: These citations may not always be 100% accurate.