Hawkins, D. I., Roger J. Best, & Mothersbaugh, D. L. Consumer behavior: Building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Roger J. Best (10th ed.). McGraw-Hill.
Chicago Style CitationHawkins, Del I., Roger J. Best, and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy / By Del I. Hawkins, David L. Mothersbaugh and Roger J. Best. 10th ed. McGraw-Hill.
MLA CitationHawkins, Del I., Roger J. Best, and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy / By Del I. Hawkins, David L. Mothersbaugh and Roger J. Best. 10th ed. McGraw-Hill.
Warning: These citations may not always be 100% accurate.