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Consumer behavior : building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Roger J. Best.
Main Author:
Hawkins, Del I.
Other Authors:
Best, Roger J.
,
Mothersbaugh, David L.
Language:
English
Published:
Boston : McGraw-Hill/Irwin, 2007.
Edition:
10th ed..
Subjects:
Consumer behavior - United States.
Consumer behavior - United States - Case studies.
Market surveys - United States.
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Description
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