00881cam a2200265 7i4500 0000012625 20150325090000.0 iicp-my 20090409133800.0 090409 000 0 eng d 9780071109154 200904091338 Azlin 658.8 HAW Hawkins, Del I. Consumer behavior : building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Roger J. Best. 10th ed.. Boston : McGraw-Hill/Irwin, 2007. xxiv, 790 p.: col. ill; 27 cm. + Cd-Rom. + CD-Rom Consumer behavior - United States. Consumer behavior - United States - Case studies. Market surveys - United States. Best, Roger J. Mothersbaugh, David L. 1000020498 Book White Spot