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|a 658.8
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|a Hawkins, Del I.
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| 245 |
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|a Consumer behavior : building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Roger J. Best.
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| 250 |
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|a 10th ed..
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| 260 |
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|a Boston : McGraw-Hill/Irwin, 2007.
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| 300 |
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|a xxiv, 790 p.: col. ill; 27 cm. + Cd-Rom.
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| 500 |
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|a + CD-Rom
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| 650 |
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0 |
|a Consumer behavior - United States.
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| 650 |
|
0 |
|a Consumer behavior - United States - Case studies.
|
| 650 |
|
0 |
|a Market surveys - United States.
|
| 700 |
|
|
|a Best, Roger J.
|
| 700 |
|
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|a Mothersbaugh, David L.
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| 999 |
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|a 1000020498
|b Book
|c White Spot
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