Consumer behavior : building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Roger J. Best.
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| Other Authors: | , |
| Language: | English |
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Boston : McGraw-Hill/Irwin, 2007.
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| Edition: | 10th ed.. |
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| Item Description: | + CD-Rom |
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| Physical Description: | xxiv, 790 p.: col. ill; 27 cm. + Cd-Rom. |
| ISBN: | 9780071109154 |