Hawkins, D. I., Best, R. J., & Mothersbaugh, D. L. Consumer behavior: Building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Roger J. Best (10th ed.). Boston : McGraw-Hill/Irwin, 2007.
Chicago Style CitationHawkins, Del I., Roger J. Best, and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy / By Del I. Hawkins, David L. Mothersbaugh and Roger J. Best. 10th ed. Boston : McGraw-Hill/Irwin, 2007.
MLA CitationHawkins, Del I., Roger J. Best, and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy / By Del I. Hawkins, David L. Mothersbaugh and Roger J. Best. 10th ed. Boston : McGraw-Hill/Irwin, 2007.
Warning: These citations may not always be 100% accurate.