Consumer behavior : building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Roger J. Best.

Main Author: Hawkins, Del I.
Other Authors: Best, Roger J., Mothersbaugh, David L.
Language:English
Published: Boston : McGraw-Hill/Irwin, 2007.
Edition:10th ed..
Subjects:

Library Level 6

Call Number: 658 8 HAW
Accession Item Category Format Status Notes
1000020498 White Spot Book AVAILABLE