Kotler, P., & Armstrong, G. (2008). Principles of Marketing / by Philip Kotler and Gary Armstrong (12th ed.). New Jersey: Pearson Education.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing / By Philip Kotler and Gary Armstrong. 12th ed. New Jersey: Pearson Education, 2008.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing / By Philip Kotler and Gary Armstrong. 12th ed. New Jersey: Pearson Education, 2008.
Warning: These citations may not always be 100% accurate.