Preview: Marketing Research / by William G. Zikmund, Steven Ward, Ben Lowe and Hume Winzar.

Main Author:	Zikmund, William G.
Other Authors:	Ward, Steven, Lowe, Ben, Winzar, Hume
Language:	English
Published:	Australia: Cengage Learning Australia Pty, 2007.
Edition:	Asia Pacific ed..
Subjects:	Marketing research.