Zikmund, W. G., Ward, S., Lowe, B., & Winzar, H. (2007). Marketing Research / by William G. Zikmund, Steven Ward, Ben Lowe and Hume Winzar (Asia Pacific ed.). Australia: Cengage Learning Australia Pty.
Chicago Style CitationZikmund, William G., Steven Ward, Ben Lowe, and Hume Winzar. Marketing Research / By William G. Zikmund, Steven Ward, Ben Lowe and Hume Winzar. Asia Pacific ed. Australia: Cengage Learning Australia Pty, 2007.
MLA CitationZikmund, William G., Steven Ward, Ben Lowe, and Hume Winzar. Marketing Research / By William G. Zikmund, Steven Ward, Ben Lowe and Hume Winzar. Asia Pacific ed. Australia: Cengage Learning Australia Pty, 2007.
Warning: These citations may not always be 100% accurate.