APA Citation

Pride, W. M. (2003). Marketing: Concepts and strategies. Boston: Houghton Mifflin.

Chicago Style Citation

Pride, William M. Marketing: Concepts and Strategies. Boston: Houghton Mifflin, 2003.

MLA Citation

Pride, William M. Marketing: Concepts and Strategies. Boston: Houghton Mifflin, 2003.

Warning: These citations may not always be 100% accurate.