APA Citation

Pride, W. M., & Ferrell, O. C. (2006). Marketing: Concepts and strategies. New York: Houghton Mifflin.

Chicago Style Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. New York: Houghton Mifflin, 2006.

MLA Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. New York: Houghton Mifflin, 2006.

Warning: These citations may not always be 100% accurate.