APA Citation

Kotler, P., & Keller, K. L. (2006). Marketing management/ by Philip Kotler and Kavin Lane Keller (12th ed.). New Jersey: Pearson.

Chicago Style Citation

Kotler, Philip, and Kavin Lane Keller. Marketing Management/ By Philip Kotler and Kavin Lane Keller. 12th ed. New Jersey: Pearson, 2006.

MLA Citation

Kotler, Philip, and Kavin Lane Keller. Marketing Management/ By Philip Kotler and Kavin Lane Keller. 12th ed. New Jersey: Pearson, 2006.

Warning: These citations may not always be 100% accurate.