Kotler, P., & Keller, K. L. (2006). Marketing management/ by Philip Kotler and Kavin Lane Keller (12th ed.). New Jersey: Pearson.
Chicago Style CitationKotler, Philip, and Kavin Lane Keller. Marketing Management/ By Philip Kotler and Kavin Lane Keller. 12th ed. New Jersey: Pearson, 2006.
MLA CitationKotler, Philip, and Kavin Lane Keller. Marketing Management/ By Philip Kotler and Kavin Lane Keller. 12th ed. New Jersey: Pearson, 2006.
Warning: These citations may not always be 100% accurate.