Kotler, P. (1986). Principles of marketing/ by Philip Kotler (3rd ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip. Principles of Marketing/ By Philip Kotler. 3rd ed. New Jersey: Prentice Hall, 1986.
MLA CitationKotler, Philip. Principles of Marketing/ By Philip Kotler. 3rd ed. New Jersey: Prentice Hall, 1986.
Warning: These citations may not always be 100% accurate.