Cover Image

Consumer behavior : implications for marketing strategy

Main Author: Hawkins, Del I.
Other Authors: Best, Roger J., Coney, Kenneth A.
Language:English
Published: Chicago: Irwin, 1995..
Edition:6th ed..
Series:The Irwin series in markeitng. ;
Subjects:
Consumer behavior -- > United States.
Market surveys -- > United States.
Consumer behavior -- > United States - Case studies.
Market surveys -- > United States - Case Studies.

Similar Items

Similar Items