00972cam a2200289 7i4500 0000011600 20150325090000.0 iicp-my 20050825113600.0 050825 000 0 eng d 0256139725 200508251136 muna 658.8342 HAW Hawkins, Del I. Consumer behavior : implications for marketing strategy by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 6th ed.. Chicago: Irwin, 1995.. p.: ill.; cm.. The Irwin series in markeitng. ; MIM. Consumer behavior -- United States. Market surveys -- United States. Consumer behavior -- United States - Case studies. Market surveys -- United States - Case Studies. Best, Roger J. Coney, Kenneth A. MIM 014151 Book White Spot