Consumer behavior : implications for marketing strategy

Main Author: Hawkins, Del I.
Other Authors: Best, Roger J., Coney, Kenneth A.
Language:English
Published: Chicago: Irwin, 1995..
Edition:6th ed..
Series:The Irwin series in markeitng. ;
Subjects:
LEADER 00972cam a2200289 7i4500
001 0000011600
005 20150325090000.0
003 iicp-my
005 20050825113600.0
008 050825 000 0 eng d
020 |a 0256139725  
039 9 |y 200508251136  |z muna 
090 0 0 |a 658.8342   |b HAW 
100 1 |a Hawkins, Del I.  
245 0 0 |a Consumer behavior :   |b implications for marketing strategy   |c by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 
250 |a 6th ed.. 
260 |a Chicago:   |b Irwin,   |c 1995.. 
300 |a p.:   |b ill.;   |c cm.. 
490 0 |a The Irwin series in markeitng. ; 
500 |a MIM. 
650 0 |a Consumer behavior --   |z United States.  
650 0 |a Market surveys --   |z United States.  
650 0 |a Consumer behavior --   |z United States - Case studies.  
650 0 |a Market surveys --   |z United States - Case Studies.  
700 |a Best, Roger J.  
700 |a Coney, Kenneth A.  
999 |a MIM 014151  |b Book  |c White Spot