00590cam a2200217 7i4500 0000011597 20150325090000.0 iicp-my 20050824154700.0 050824 000 0 eng d 0256030197 200508241547 Yusnizam 658.8 MCC McCarthy, E. Jerome Basic marketing/ by E. Jerome McCarthy [and] William D. Perreault, Jr. 8th ed.. Illinois: Irwin, 1984. p.,; cm. MIM Marketing MIM 008038 Book White Spot