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Basic marketing/ by E. Jerome...
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Basic marketing/ by E. Jerome McCarthy [and] William D. Perreault, Jr.
Main Author:
McCarthy, E. Jerome
Language:
English
Published:
Illinois:
Irwin,
1984.
Edition:
8th ed..
Subjects:
Marketing
Holdings
Description
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Item Description:
MIM
Physical Description:
p.,; cm.
ISBN:
0256030197
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