McCarthy, E. J. (1984). Basic marketing/ by E. Jerome McCarthy [and] William D. Perreault, Jr (8th ed.). Illinois: Irwin.
Chicago Style CitationMcCarthy, E. Jerome. Basic Marketing/ By E. Jerome McCarthy [and] William D. Perreault, Jr. 8th ed. Illinois: Irwin, 1984.
MLA CitationMcCarthy, E. Jerome. Basic Marketing/ By E. Jerome McCarthy [and] William D. Perreault, Jr. 8th ed. Illinois: Irwin, 1984.
Warning: These citations may not always be 100% accurate.