APA Citation

Kinnear, T. C., & Taylor, J. R. (1991). Marketing research: An apllied approach (4th ed.). New York: McGraw-Hill.

Chicago Style Citation

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Apllied Approach. 4th ed. New York: McGraw-Hill, 1991.

MLA Citation

Kinnear, Thomas C., and James R. Taylor. Marketing Research: An Apllied Approach. 4th ed. New York: McGraw-Hill, 1991.

Warning: These citations may not always be 100% accurate.