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The IBM way : insights into the wolrd's most successful marketing organization

Main Author:	Rodgers, Buck
Other Authors:	Shook, Robert L.
Language:	English
Published:	New York: Harper & Row Publishers, 1986..
Subjects:	International Business Machines Corporation. Computers -- > Marketing - Case studies. Electronic office machines -- > Marketing - Case studies. Markeitng -- > Case studies.

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