00890cam a2200253 7i4500 0000011567 20150325090000.0 iicp-my 20050809113900.0 050809 000 0 eng d 0060155221 200508091139 muna 338.761 ROD Rodgers, Buck The IBM way : insights into the wolrd's most successful marketing organization by F. G. Buck Rodgers and Robert L. Shook.. New York: Harper & Row Publishers, 1986.. p.: ill.; cm.. MIM. International Business Machines Corporation. Computers -- Marketing - Case studies. Electronic office machines -- Marketing - Case studies. Markeitng -- Case studies. Shook, Robert L. MIM 007801 Book White Spot